COM-B Behaviour Change Model (Mitchie et al. 2011+)

The COM-B behaviour change model is now used extensively in behaviour change interventions in the scientific literature. COM-B (‘capability’, ‘opportunity’, ‘motivation’ and ‘behaviour’) model. This model recognises that behaviour is part of an interacting system involving all these components. Interventions need to change one or more of them in such a way as to put the…

Don’t mention the F Word!

Research from Help the Aged (now AgeUK) and the University’s of Southampton & Manchester, examines the attitudes and feelings of older people towards falls prevention services and resources. It explores different approaches and ways of communicating falls prevention messages to older people, as well as ways of encouraging older people to take up falls prevention…